UK tonics and mixers producer Fever-Tree has launched its first TV ad in the country.

The 30-second spot, which features the song 'Give Me Fever', will air in Channel 4's London and South regions and will run until the end of the year. It was created in collaboration with Channel 4's Commercial Growth Fund, which offers high-growth companies the chance to build their business through TV advertising.

Fever-Tree is only the second company to use the fund since it was opened earlier this year.

MD Saskia Meyer said: "Partnering with Channel 4 has provided an excellent, strategic opportunity to spread the Fever-Tree word to a broad audience. The campaign will enable us to test a medium that we wouldn't have otherwise considered."

This month, Fever-Tree said it expects its full-year results, due for release next month, to be "materially ahead" of board expectations.