Market research
The CEO of Fever-Tree has said the company has a full pipeline of new products in development, as it looks to continue to drive the growth of its premium mixers.
Fever-Tree announced its results for 2016 earlier today
Speaking to just-drinks today, following the company's full-year 2016 results, Tim Warrillow said the firm is set to launch a raft of range extensions as well as new pack formats this year. "It's not over-stating it to say we have a fuller new product pipeline than we've ever had before," he said.
Two new products - Smoky Ginger Ale and Spiced Orange Ginger Ale - are aimed squarely at the dark spirits segment, and will be released in the coming months. A citrus soda will also be unveiled later this year.
Warrilow also flagged plans to roll out other pack formats across the Fever-Tree portfolio, following the recent launch of 15cl cans. "Our cans in the UK, which launched only two years ago have been very successful," he said. "They now account for about a third of UK retail sales."
The can format was extended to Elderflower Tonic and Mediterranean Tonic in the UK market last year, while Naturally Light cans gained listings across the Easyjet and British Airways fleet.
Are Millennials too young for brown spirits? - Click here for a just-drinks comment
Sectors: Soft drinks, Spirits, The off-trade, The on-trade, Water
