News

Fentimans heads to Middle East with adult soft drinks offerings

Most popular

Pernod Ricard plan under fire - Analysis

Six trends shaping cannabis beverages

When is a rum not a rum? When it's Captain Morgan

Heineken takes 'Newky Brown' to California

MORE

Fentimans is looking to capitalise on alcohol restrictions in the Middle East with a range of higher-end adult soft drinks for markets in the region.

Fentimans will launch five soft drinks variants in the GCC member countries

Fentimans will launch five soft drinks variants in the GCC member countries

The UK-based mixer company said today that it will launch five variants in the countries of the Gulf Cooperation Council. The range comprises Rose Lemonade, Sparkling Raspberry (which launched in the UK last year), Cherry Cola, Curiosity Cola and Apple & Blackberry.

Importation and distribution of the drinks, which launch later this month at the Gulfood trade show in Dubai, will be handled by Chef Middle East.

"We currently export to over 80 countries worldwide and our ambition is hit 100 countries by 2020," said Fentimans export director Piero Alberici. "Our …  knowledge in this industry has allowed us to be flexible in our approach with different markets, exemplified with launching specific premium drinks to the Middle East.

"We are excited about the future prospects for growth in this region."

The Gulf Cooperation Council is made up of six countries:

  • Saudi Arabia
  • Kuwait
  • the United Arab Emirates
  • Qatar
  • Bahrain, and
  • Oman

Fentimans full portfolio comprises 12 flavours of soft drinks, 14  mixers and a selection of pre-mixed alcoholic RTDs.

What strategy should soft drinks companies take to ensure future growth? - Click here for a just-drinks comment


Sectors: Soft drinks, Water

Related Content

Comment - Soft Drinks & Water - Nichols' Vimto Highlights Middle Eastern Promise

Comment - Soft Drinks & Water - Nichols' Vimto Highlights Middle Eastern Promise...

"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Win...

"The consolidation of the spirits industry is not over" - just-drinks speaks to Pernod Ricard's CEO ...

Sales growth hits double-digits for Nichols in 2017 but Middle East headache awaits - results

Sales growth hits double-digits for Nichols in 2017 but Middle East headache awaits - results...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?