USA: Faust Distributing Company Embraces's(SM)Groundbreaking Business-To-Business E-Commerce Solution

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MORE, the definitive business-to-business virtual marketplace for the beverage industry, announced today that Faust Distributing Company, one of the largest family-owned wholesale beer distributors in Texas, has embraced's e-commerce solution. has developed a groundbreaking online information and ordering exchange and infrastructure serving all tiers of the beverage alcohol industry.

Seventeen-time winner of the prestigious Miller Masters Award, Faust Distributing Company is one of the largest independent distributors of Miller Brewing Company products in the U.S. Based in Houston, TX and serving East Harris County, Brazoria County, Montgomery County, and West Chambers County, Faust also sells products from Coors, Heineken, Guinness, Gambrinus and LaBatt's, as well as other brewers and importers.

" is the virtual marketplace for our industry that makes sense," said Don Faust, Jr., Vice President of Sales & Marketing for Faust Distributing Company. " knows our business and is creating tools -- such as the eBOTS-m wireless ordering device -- that bring added efficiencies to the way we do business. We are very pleased to be using the system."

J. Smoke Wallin, founder and CEO of said, "We are thrilled to welcome Faust to, as one of the first major beer distributors to unleash the power of our online exchange. The addition of such a well-respected and renowned beer distributor demonstrates's dedication to serving all facets of the industry. We already have significant coverage in the wine and spirits categories. With the addition of Faust, we are fast becoming the definitive online solution for the beer market as well."

Since completion of its trial phase late last year, has established itself as the industry's preeminent online information and ordering exchange. The company has signed agreements with seven of the nation's top 10 distributors of beverage alcohol, and more than 600 retailers in the Chicago and Detroit metropolitan areas, the company's first two active markets, are already using the system. Most recently, the company introduced its wireless service, powered by eBOTS-m(SM), a truly mobile solution that puts the power of the platform in the hands of retailers and distributor sales forces.

About Faust Distributing Company

Faust Distributing Company is a family owned and operated wholesale beer distributor founded by Don Faust, Sr. in June 1957 as a Falstaff distributor. The company sells more than 300 products from Miller Brewing Company, Coors Brewing Company, Heineken, Guinness, Gambrinus, LaBatts, and other brewers and importers. Faust is an $80 million company with more than 200 employees serving 2800 customers in Texas.

About has created the definitive online marketplace, infrastructure solutions and wireless platform for the $110 billion U.S. beverage alcohol vertical market.'s wireless application, eBOTS-m(SM), and web-based technology, eBOTS(SM), seamlessly link all of the industry's tiers -- retailers, distributors, control states and suppliers -- in a common online marketplace and information exchange. continues to develop innovative enabling technologies which focus on providing applications and services for the industry. Developed and backed by a diverse group of proven industry leaders, streamlines the order process for both retailers and distributors and improves the entire supply chain.

Companies: Heineken

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