French gourmet grocer Fauchon Paris is expanding into winemaking and plans to launch a 'national' brand on international markets, the group's new wine and spirits head has told just-drinks.

Frédéric Brochet, the new director of Fauchon's wines and spirits division, has piloted the development of a new range of wines from six terroirs - Chablis, Burgundy, Champagne, Sauternes, Rhône and Bordeaux - made from six grape varieties.

"We have a strong notion of developing a national brand - a kind of upmarket version of French Mondavi, Torrès or Penfolds," he told just-drinks.

"We are currently in the process of setting up five production units [across France]."

With an average retail price of EUR15 (US$21.5) per bottle for still wines, Champagne at EUR30 and 50cl XO Cognac at EUR80, the range is positioned in the "affordable luxury" segment.