News

UK: Famous Grouse toasts success of Spanish Oak whisky

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

Scotch whisky brand The Famous Grouse has said its special edition Spanish Oak version has performed well in the travel retail sector.

The whisky, which has been exposed to Spanish Sherry casks for longer than the normal "first-fill", was launched in travel retail in May this year, priced EUR16.

Distributor Maxxium Global Travel Retail said the whisky had become a "top seller" for Gebr Heinemann, the retailer with exclusive rights to the brand.

"It is the number three Scotch whisky brand overall and the fastest growing in global duty free and travel retail," Maxxium said today (14 August).

The Famous Grouse is produced by The Edrington Group, which is part of the Maxxium global marketing and distribution venture.

 


Related Content

Age returns to Scotch whisky in Global Travel Retail - TFWA 2017

Age returns to Scotch whisky in Global Travel Retail - TFWA 2017...

Lalique Group forms Scotch whisky JV to take control of The Glenturret distillery

Lalique Group forms Scotch whisky JV to take control of The Glenturret distillery...

"It would be sad if Travel Retail just became a copy of FMCG" - Interview, Edrington MD for Travel R...

The Non-Scotch whisky category today - An introduction - Non-Scotch Whisky Essentials, Part I

The Non-Scotch whisky category today - An introduction - Non-Scotch Whisky Essentials, Part I...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?