Maxxium UK is to launch a GBP1.5m (US$2.8m) advertising campaign this Christmas for Scotch whisky brand The Famous Grouse

The campaign includes a concerted push for The Famous Grouse 10-year-old for the first time.

While two of the campaign's TV ads focus on the brand icon in general, an execution, entitled Nightcap, focuses solely on the 10-year-old whisky.
Maxxium UK will air the ads throughout the UK together with its Red Carpet spot, which was aired for the first time last Christmas.
Maxxium UK's marketing manager for The Famous Grouse, Emma Heath, said: "The Famous Grouse enjoyed a successful Christmas last year boosted by heavyweight advertising.  The new ads fit well as part of our long-running campaign and we're certain fans of the legendary Grouse will enjoy seeing our icon its new environments. 
She added: "The Famous Grouse 10-year-old has now reached critical mass in terms of size and distribution and we felt it merited its own advertising. 
"Above all, this GBP1.5m advertising campaign is all part of a strong promotional plan to ensure that The Famous Grouse remains Scotland's favourite whisky."