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UK: Famous Grouse launch new wood finishes

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Confident its latest innovation will be a success The Famous Grouse Scotch whisky is offering UK consumers the choice of two wood finishes.

The new finishes - The Famous Grouse Islay Cask Finish and The Famous Grouse Port Wood Finish are matured for up to three months in selected casks yet retain the unique characteristics and quality of the original blend said The Famous Grouse.

John Ramsey, who has been responsible for ensuring the new products compliment both the style and the quality of the brand said: "It was imperative that we got these blends just right.

"The Famous Grouse is such an important and well loved product that any innovation had to be for the better. "

Maxxium UK is distributing the new finishes and has already succeeded in achieving listings in a number of multiple retailers including J. Sainsbury, Tesco and Safeway.

The Famous Grouse will also launch a £3m (US$4.3m) television advertising campaign over the coming months.


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