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DENMARK: Falcon and Pripps to become Carlsberg Sverige AB

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Carlsberg's Falcon Breweries and Orkla's Pripps Breweries will, pending approval of the Sweden's competition authority, be merged and renamed Carlsberg Sverige (Sweden) AB.The goal is to create a large exciting brewery that will build on the best values and strengths of Falcon and Pripps.It will be achieved by trusting to the talents of the workforces in both companies and the strong brands that both Falcon and Pripps have, by offering the best customer service and building an effective distribution network.Until the approval of the competition authority is given, Falcon and Pripps will continue as two independent companies. However, preparations for the merger of the two companies have begun. It has been decided that Mikael Hellberg, currently managing director for Pripps, will be recommended as managing director for Carlsberg Sverige AB. Other leading employees from both Falcon and Pripps will form the top management for Carlsberg Sverige.To preserve customers and market position, the current two sales organisations will first be brought together after comprehensive analyses, which will also involve workers and unions. It has been decided, however, that Carlsberg Sverige's headquarters will be in Stockholm.


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