DENMARK: Falcon and Pripps to become Carlsberg Sverige AB

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

just-drinks speaks to Diageo CEO Ivan Menezes

The just-drinks Analyst returns


Carlsberg's Falcon Breweries and Orkla's Pripps Breweries will, pending approval of the Sweden's competition authority, be merged and renamed Carlsberg Sverige (Sweden) AB.The goal is to create a large exciting brewery that will build on the best values and strengths of Falcon and Pripps.It will be achieved by trusting to the talents of the workforces in both companies and the strong brands that both Falcon and Pripps have, by offering the best customer service and building an effective distribution network.Until the approval of the competition authority is given, Falcon and Pripps will continue as two independent companies. However, preparations for the merger of the two companies have begun. It has been decided that Mikael Hellberg, currently managing director for Pripps, will be recommended as managing director for Carlsberg Sverige AB. Other leading employees from both Falcon and Pripps will form the top management for Carlsberg Sverige.To preserve customers and market position, the current two sales organisations will first be brought together after comprehensive analyses, which will also involve workers and unions. It has been decided, however, that Carlsberg Sverige's headquarters will be in Stockholm.

Related Content

"Consumers know that brewing locally means less transportation and fewer carbon emissions" - Intervi...

Carlsberg Performance Trends 2014-2018 - results data

Carlsberg Performance Trends 2014-2018 - results data...

Carlsberg UK replaces core beer with Carlsberg Danish Pilsner

Carlsberg UK replaces core beer with Carlsberg Danish Pilsner...

Carlsberg Q1 2018 - results data

Carlsberg Q1 2018 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?