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US: Extreme signs vodka distribution deal

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UK drinks group Extreme Spirits has signed an exclusive agreement for US import and distribution with Pasternak Wine Imports for its premium vodka - Wokka Sakki.

Al Gosling, CEO Extreme Group, said: "We are delighted to have appointed Pasternak, with their unrivalled experience in handling the finest wine brands in the world, and now armed with an award winning spirit brand such as Wokka Saki, they have clearly demonstrated a highly motivated and driven approach; we are certainly excited about the future."
 
Wokka Saki will be launched in Miami and New York early in the New Year with a targeted bar campaign - codenamed 'Operation Kimono'.

Further supply contracts throughout the world are currently being negotiated and will be signed off over the next few weeks, the company said. Extreme Spirits anticipate announcing their UK distributor early in the New Year.


Sectors: Spirits

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