German thirst for Budvar drives sales

German thirst for Budvar drives sales

Czech brewer Budejovicky Budvar has reported a 1% rise in net sales in 2009, but has predicted a tough 2010.

Sales crept above 2008 levels to reach Ckr2.1bn, even though volumes fell by 2% to 1.29m hectolitres, the state-owned brewer said yesterday (4 February).

Budvar spokesperson Petr Samec predicted that net sales will fall in 2010, naming economic recession and higher value added and excise duty taxes as the reasons.

The rise in 2009 turnover was driven by exports. Germany, which is Budvar's main market and accounts for one third of all its foreign sales, reported sales up 10%. The group also sold a record 50,000 hectolitres in Austria.

Almost half of the brewer's total output was exported in 2009.