The Portman Group now has 11 full paying members

The Portman Group now has 11 full paying members

Mast-Jägermeister and Treasury Wine Estates (TWE) have joined UK drinks industry watchdog, The Portman Group, just-drinks can reveal.

The German group, which owns the Jägermeister liqueur brand, and TWE have signed up to the body this month as full paying members, taking the total number of funders for the group to 11. 

Guy Lawrence, CEO for Mast-Jägermeister's UK unit, said the company was “delighted” to join the body. “We look forward to playing a leadership role within the group over the next few years,” he added. 

Dan Townsend, TWE's UK, Ireland & Western Europe for GM, said the company is aiming to be the “industry leader on the responsible consumption of wine”.

The Portman Group, which was established in 1989, aims to “promote responsible drinking”, “help prevent alcohol misuse” and “foster a balanced understanding of alcohol-related issues”, according to its website.

Henry Ashworth, the watchdog's chief executive, told just-drinks in an interview in May he would welcome new members to the group as he believed it was a "good thing to align around"

Today, he added: “By joining the Portman Group, Treasury Wine Estates and Mast-Jägermeister are demonstrating a serious commitment to driving responsible practices in the UK alcohol market.” 

The group's other paying members are Diageo, Pernod Ricard, Anheuser-Busch InBev, Bacardi Brown-Forman Brands, Carlsberg, Heineken, SHS Drinks, Molson Coors and SABMiller. The group has around 140 other companies who are signed up to agree to abide by its code of practice.

Earlier this year, Irish drinks group C&C stepped down as a member.