News

Ex-supermarket buyer bets on Italian cider with UK launch

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

As Irish whiskey comes of age, so do its problems

What can the spirits industry learn from Diageo?

MORE

A former alcohol buyer for Sainbury's and Tesco has launched a new Italian cider in the UK and Ireland, saying the Prosecco boom in the country has made consumers far more open to sparkling alcohol.


Related Content

SHS Drinks' Merrydown Crisp Apple Cider - Product Launch

SHS Drinks' Merrydown Crisp Apple Cider - Product Launch...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Boom time for Prosecco; a segment with a big branding problem – Comment

Boom time for Prosecco; a segment with a big branding problem – Comment...

Heineken sees Tesco

Heineken sees Tesco "reset" reduce brand availability in UK...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?