Mey Içki has brought an ex-Pernod boss and drinks industry veteran to its board of directors to aid with both the company's strategic planning and long-term growth.

The European spirits producer, owned by the private equity firm TPG Capital, said today (11 February) that Richard Burrows, the former joint MD of Pernod, will advise Mey Icki on growing its brands going forward.

Since retiring from his post at Pernod in late-2005, Burrows has been chairman of the Scotch Whisky Association. He is set to retire in the coming weeks, to be replaced by Diageo CEO Paul Walsh.

Mey Içki CEO Galip Yorgancioglu said: "Richard is one of the leading experts in our industry. His willingness to be part of the team that sets the strategic direction for our company is both a credit to what our employees have accomplished and an assurance that our future will be even brighter."

Burrows added:, "I am delighted to serve on the board at such an exciting period of growth for Mey Içki. I look forward to working with the executives at the company and TPG to cement the company's future as an industry leader in Turkey, Europe, and beyond."

Mey Içki is the market leader in Turkey in the raki, gin, and vodka categories with over 80% share. The company currently has 130m litres of alcoholic drinks production capacity and over 100 products in its portfolio in nine different categories.