USA: eVineyard Exports Wine to Japan

Most popular

What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?


eVineyard today announced that it will be the exclusive wine retailer serving the Japanese market through the online portal ShopUSA@nifty when the site launches on October 23, 2000. eVineyard will be taking orders and shipping wine by early November. "This is a very exciting opportunity for eVineyard," said Chief Marketing Officer Brett E. Lauter. "The Nifty partnership, the company's first foray into overseas sales, provides an unprecedented opportunity to reach one of the world's most wired shopping audiences in a country that has demonstrated its affinity for California and other wines." Nifty is the largest Internet provider in Japan, logging over 8 million unique visitors per month. Operated by Nifty Corp., the company is a fully owned subsidiary of Fujitsu Limited. The portal is expected to become a powerful driver for the high-profile U.S. companies on the site, where eVineyard is joined by L. L. Bean and, among others. In 1998, California wine exports to Japan grew 134% to $93 million. "If eVineyard can capture just one percent of that business, we will be very pleased with the results," said Tom Heller, eVineyard's VP of business development. In fact, the company hopes to capture even greater revenues in the market, where it will be distinguished by a selection of more than 1000 wines. The logistics for the wine exports are very straightforward according to Heller. Wines purchased through ShopUSA@nifty will be categorized in Japan as "personal imports," the criteria for which is an individual purchase of foreign manufactured goods directly through overseas mail-order companies, retail stores and manufacturers for personal use. Limitations of quantity are at Japanese Customs discretion, which typically is most concerned with ensuring that goods are not for resale. Wines will be shipped to Japan via airfreight from eVineyard's Hayward, California, logistic center. The recipients will be responsible for all applicable shipping charges and duties.

Related Content

California's Wine Exports in 2017 - The facts

California's Wine Exports in 2017 - The facts...

Why Australia will be the wine to watch in China in 2019 - Analysis

Why Australia will be the wine to watch in China in 2019 - Analysis...

Wine Australia hails new powers to protect wine exports 

Wine Australia hails new powers to protect wine exports ...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?