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CANADA: Evian launches Christian Lacroix designer bottle

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Groupe Danone is set to release a limited edition bottle for its Evian water brand, designed by French fashion designer Christian Lacroix, to rollout in Canada's "high-end grocery stores, restaurants, hotels and nightclubs".

The French company said today (8 November) that the limited edition Evian bottle by Lacroix has a coppiced lace pattern, which makes the bottle look frosted and is targeted at "those that appreciate the finest things in life".

Evian North America vice president of marketing Jeff Caswell said: "Christian's knowledge of the human body plays perfectly with the curves of the classic Evian bottle and has provided the bottle with a look that is fitting for the runway."

Caswell added: "We are now excited to provide our loyal drinkers with not only the most premium water on the planet, but to also allow them the experience of a high-fashion designer without the high-fashion cost."


Sectors: Soft drinks, Water

Companies: Evian, Groupe Danone

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