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European non-alcoholic beer sales neared EUR900m in 2017 - Brewers of Europe

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Non-alcoholic beer now counts for 2% of Europe's beer production by value, new Brewers of Europe figures show.

Brewers of Europe said there was overall beer production growth on the continent in 2017

Brewers of Europe said there was overall beer production growth on the continent in 2017

Growth in the category in 2017 saw sales increase to just under EUR900m (US$801m), according to the trade group. The rise was 4% over the year before, Brewers of Europe said, adding that the non-alcoholic category was up 50% since 2013.

Consumer trends for health and wellness and declining interest in alcohol among younger drinkers have helped drive the non-alcoholic category over the past few years. Heineken has found strong success for its Heineken 0.0 brand, which is now available in a number of regions. Meanwhile, Anheuser-Busch InBev has launched its non-alcoholic Budweiser, Prohibition Brew, in Europe.

Elsewhere in Brewers of Europe's 2017 figures, beer production on the continent hit an eight year high despite continuing declines for top producing nation Germany. Europe's output climbed by 2m hectolitres to 39.6bn litres with exports driving much of the growth. However, Germany, which produces more than twice as much beer as next biggest nation the UK, saw production fall by 2% to 93m hectolitres in its second consecutive year of decline. Beer consumption also fell in Germany by about the same 2% margin.

In the UK, beer production increased by 6% to 38.1m hectolitres in 2017, however levels were still some way off output in 2011, when the country produced 45.7m hectolitres. The biggest increase was for Portugal, which increased beer production by 8% to 7m hectolitres in the year.

According to the Brewers of Europe, an industry trade group that represents brewers including Anheuser-Busch InBev, Carlsberg and Heineken, exports were at an all-time high in 2017, with one in five beers shipped abroad and a third of that to outside the EU.

'Healthy alcohol - the trend to watch in 2019? - NPD trends


Sectors: Beer & cider

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