News

European ‘geoblocking’ proposal set to open up online drinks sales

Most popular

What's coming up in dark spirits in 2020?

What's coming up in soft drinks in 2020?

What will shape consumer trends in 2020?

Will 2020 see Campari Group back on the M&A hunt?

just-drinks speaks to DISCUS CEO Chris Swonger

MORE

The European Commission has put forward a regulation that would prevent drinks brands from refusing to sell to consumers in a foreign European Union member state, if a distributor is prepared to export the product.

The proposal would prevent drinks companies from refusing to accept foreign EU credit cards for online purchases

The proposal would prevent drinks companies from refusing to accept foreign EU credit cards for online purchases

The so-called proposed 'geoblocking' law would also prevent drinks companies from limiting EU consumers to making purchases from an in-house website dedicated to a particular country. If the law is approved by the European Parliament and the EU Council of Ministers, consumers would be allowed to use different country-specific websites that are owned by the same drinks company.

The proposal would also prevent drinks companies from refusing to accept foreign EU credit cards for online purchases, although firms will still be permitted stipulate which currency - for example, Euro or Dollar - and card type must be used.

A Commission note said officials want the regulation approved swiftly so it can take effect in 2017. European consumers' organisation BEUC welcomed the proposed law, saying it was "great news for European consumers" and "another step towards creating an EU-wide digital single market".


Related Content

EU deadline for attached bottle caps too strict - Union of European Soft Drinks Associations

EU deadline for attached bottle caps too strict - Union of European Soft Drinks Associations ...

European Union sets out new spirits labelling, production regulations

European Union sets out new spirits labelling, production regulations...

European Union excise proposals

European Union excise proposals "fail to address distortion" - SpiritsEurope...

European Union's relaxed GI rules could open door to

European Union's relaxed GI rules could open door to "unfortunate practices" - SpiritsEurope - just-...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?