EUR: European Federation of Bottled Waters defends eco credentials
The European Federation of Bottled Water says bottled water is better for the environment
The European Federation of Bottled Waters (EFBW) has moved to dismiss criticism that its industry is environmentally-damaging by claiming that the ecological footprint of bottled water is lighter than other soft-drinks.
A detailed ‘sustainability report’, released late last week, highlights that it takes less than two litres of water to produce one litre of bottled water, clearly the lowest ratio of all packaged drinks.
A communiqué from the Brussels-based association of 26 national trade associations, representing more than 500 natural mineral and spring water producers, claimed: “You could say that drinking water helps to save water.” The report stresses that the industry recycles industrial water in production systems; protects its natural water sources; has been using low carbon or renewable energy sources, and has slashed packaging weight - from 50g for a 1.5-litre bottle in 1986 to 35g in 2009.
Federation president Hubert Genieys said: “Protecting the environment is a top priority for the sector.”
The EFBW report can be accessed here.
- Focus - Pernod's YTD Performance by Region
- Comment - Will We Understand the Language of Rum?
- just On Call - Pernod shifts Scotch focus in China
- Focus - Heineken's Q1 Performance by Region
- just The Preview - Pernod Ricard's Q3 & YTD
- CFO of Diageo's United Spirits stands down
- Pernod Ricard sees YTD recover as sales increase
- BrewDog launches GBP25m crowd-funding attempt
- Remy Cointreau US head to step down
- Africa "subdued" but Heineken sees Q1 rises
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Bacardi Limited - Strategy and SWOT Report
- ALDI 2015: Radically transforming Anglo Saxon grocery markets