Soft drinks can fillings were buoyant last year

Soft drinks can fillings were buoyant last year

Soft drinks led the way last year as the volume of filled beverage cans in Europe increased by 2%, new figures show.

Total can fillings exceeded 64bn in 2015, a 1.25bn jump over the year before, according to Canadean figures released by Beverage Can Makers Europe (BCME) this week. Soft drinks can fillings "remained vibrant" with an overall increase of 4.4%, BCME said. The biggest increase within soft drinks was from energy drinks, which grew fillings by 6%.

Norman Lett, BCME's marketing committee chairman, said: "These excellent results, delivered despite the absence of any prominent sporting fixture, underline how brand owners and consumers are increasingly selecting the beverage can as their preferred pack of choice, whether that is for beer or soft drinks."

Eastern European fillings increased by 10%, with all countries in the region showing positive growth. Overall the soft drink category now accounts for more than half of all beverage can fillings in Europe.

The can format in the US has received a boost from the success of craft brewers, who have adopted the format. The trend has started to catch on in Europe and brewers are increasingly looking at new ways to use cans. Today, UK brewer The London Beer Factory said it is to be the first UK brewer to use a "360-degree" can format that allows consumers to completely remove the lid.