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Houghton has changed the name of one of its larger wine brands. The move follows the signing of a trade agreement between Australia and the European Union.

Houghton's White Burgundy, which sells well in Houghton's domestic Australian market, will be called White Classic after the agreement prohibited Australian wine producers from using place names in the names of their wines.

Speaking to the Daily Telegraph yesterday (20 November), Houghton winemaker Rob Bowen said the new name was selected following market research and more than 12,000 suggestions from consumers.


Sectors: Wine

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