News

EU: EU calls for ban on alcohol marketing to young

Most popular

Pernod Ricard Performance Trends 2015-2019

Diageo Performance Trends 2015-2019 - data

Major spirits brands dodge the US tariff bullet

just-drinks speaks to Comite Champagne

Where should wine focus its on-premise efforts?

MORE

Member States of the European Union have come under political pressure from Brussels to outlaw the designing and marketing of alcoholic drinks, such as alcopops, to children and adolescents, as part of a move against under-age drinking.

The EU Council of Ministers has adopted a Recommendation, (a formal non-binding guideline), which calls on national governments to "ensure" that the drinks industry does not produce alcoholic beverages specifically "targeted, designed or promoted to appeal" to young people.

Specifically, the Recommendation suggests that Member States develop training programmes for pub and bar staff, along with drinks sales representatives, focusing on the difficulties caused by underage drinking and existing licensing restrictions.

It also calls on governments to make available pre-launch advice to drinks manufacturers, in advance of marketing or investing in a product.

And it says that effective complaints procedures should be set up, allowing governments to act where the Recommendation's guidelines are being flouted, maybe removing products from sale and banning "relevant inappropriate marketing".

EU health and consumer affairs commissioner David Byrne said: "I have no doubt that the Recommendation will be an excellent basis for all of us to help us to contribute to our common aim: to better protect our young people, especially children and adolescents, from alcohol-related harm."


Related Content

Wine, spirits associations flag need for GI recognition as UK awaits EU Brexit result

Wine, spirits associations flag need for GI recognition as UK awaits EU Brexit result...

Wine & Spirit Trade Association calls on UK to delay EU departure

Wine & Spirit Trade Association calls on UK to delay EU departure...

Why the drinks industry is falling behind food on sustainability matters - Sustainability Spotlight

Why the drinks industry is falling behind food on sustainability matters - Sustainability Spotlight...

"The US has real brand calls. They are asking for an Avión Margarita" -  Pierre-Aymeric du Cray, VP ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?