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EU: EU anti booze campaign raises fear of crusade

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The European Commission is asking alcohol producers and retailers "to communicate responsibly and to enforce self-regulatory rules on advertising," as part of a campaign to curb the promotion of drinking by young people. Brussels says it does not intend to ban alcohol advertising but considers that "there is a need for scrutiny of commercial communication and of national self-regulatory codes of good practice with respect to advertising targeted at young people."


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