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Espolòn Tequila, Bulldog Gin could become global priorities in 5-10 years - Campari CEO

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The CEO of Gruppo Campari has said the firm's Bulldog Gin and Espolòn Tequila brands could move from regional to global priority brands within the next decade. 

Gruppo Campari agreed to purchase Bulldog Gin in February

Gruppo Campari agreed to purchase Bulldog Gin in February

Speaking to just-drinks following the company's first-half results, Bob Kunze-Concewitz said global priority brands are determined by a combination of the number of markets and the size of the brand. He said if conditions remain "the way they are" and the company "executes well", the two brands could reach global status "in five to ten years".  

"Our global priority brands are all one million nine-litre cases plus. So from that standpoint there's obviously still quite a bit to be done, although Espolòn is pretty advanced and continues to grow at an almost-50% rate."

At the moment the firm counts the brands among its regional priorities portfolio. In first-half 2017 results, organic sales for Espolòn lifted 48.7%, driven by the core US market as well as new markets such as Russia, Italy, Canada and Australia. Meanwhile, Bulldog saw a 29.9% organic sales increase in the period, thanks to positive growth in Spain, Belgium, the US, the UK and Global Travel Retail. 

Overall, the group's global priority brands, which include brand Campari and Grand Marnier, saw organic sales rise 9.2% in the six-month period, while its regional priority brands category lifted 11.5%.  Campari also has local priorities and rest-of-portfolio segments, which were flat and up 2.5% respectively.

Gruppo Campari's H1 2017 performance by region - results data


Sectors: Company results, Spirits

Companies: Gruppo Campari

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