USA:, the Online Standard for Beverage Alcohol Procurement, Forms End-to-End Solution for Restaurant Industry Through Partnership with

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MORE, the definitive business-to-business virtual marketplace for the beverage alcohol industry, announced today a strategic alliance with is a leading e-procurement system and online marketplace for the $376 billion foodservice industry. This alliance will create a fully-integrated, end-to-end ordering and procurement solution serving restaurants and other foodservice operators.

Under the alliance, qualified customers will have the ability to tap the power of's virtual market exchange for beer, wine and spirits, enabling them to quickly and easily order beverage products and gain access to valuable product information. This partnership will also give's growing customer base a convenient one-stop-shop for purchasing all their goods and services.

"We are very pleased to partner with, a company well known for its distributor friendly and local grassroots approach to helping all segments of the foodservice industry run effectively and efficiently," said J. Smoke Wallin, founder and CEO of "We look forward to providing's customers access to our unique and powerful beverage alcohol ordering solution and information exchange."

"This is really a key strategic alliance for and our customers," said Robin Rains, co-founder and CEO of "Beverage alcohol is a major product for the vast majority of our customers. By partnering with, we will be able to provide our customers with everything from food to supplies to alcoholic beverages, making our virtual marketplace an even more compelling value and efficiency proposition."

By partnering with, virtual market makers serving various industries can quickly and easily offer their customers beverage alcohol procurement -- without the high costs associated with building a solution for the highly regulated beverage alcohol industry. also dramatically reduces the potential costs to beverage distributors seeking to connect to the multiple e-commerce solutions their customers may choose.

"Our exchange is built on strong and lasting relationships with the country's largest distributors of beverage alcohol. This new relationship with is yet another example of our focus on reducing the complexity for the distributors while providing the most efficient ordering solution for businesses that sell beverage alcohol," Wallin said. "We are putting this powerful combination to work every day for a growing number of customers -- those who have come to us on their own or through one of our partner exchanges."

About is an e-procurement system and online marketplace for the $376 billion foodservice industry. It provides distributors, restaurants, and non-commercial foodservice operations with the technology and support that they need to do business over the Internet. The site takes a local, market-by-market approach and creates order out of chaos by streamlining the buying and selling process, increasing efficiency and profitability throughout the food service supply chain. Headquartered in Washington, D.C., is backed by Columbia Capital.

About has created the definitive online marketplace, infrastructure solutions and wireless platform for the $110 billion U.S. beverage alcohol vertical market.'s web-based technology, eBOTS(TM), and wireless application, eBOTS-m(TM), seamlessly link all of the industry's tiers -- retailers, distributors, control states and suppliers -- in a common online network and information exchange. continues to develop innovative enabling technologies that focus on providing applications and services for the industry. Developed and backed by a diverse group of proven industry leaders, streamlines the order process for both retailers and distributors and improves the supply chain across the industry.

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