USA: Acquires Edward N. Eskind & Associates, Renowned Beverage Industry Computer Experts With More Than 30 Years Experience

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MORE, the definitive business-to business virtual marketplace and solutions provider for the beverage industry, announced today that it had acquired Edward N. Eskind & Associates, an innovative company that has more than 30 years experience developing powerful computer hardware and software systems for the beverage industry. Eskind's two signature products, IRIS Plus and SalesPower, already allow distributors and suppliers from across the industry to provide their sales force and senior management with tools that allow them to better serve their customers.

The acquisition will allow to integrate IRIS Plus and SalesPower into its web based mobile ordering system for distributor sales forces, now making eBOTS-m(TM) the most functional web-enabled sales force automation system in the industry. Eskind's team will contribute to's ongoing product development and implementation of eSkye's systems. "With Edward and his team's deep industry knowledge, we can increase the speed of our product development and implementation of the systems," said Dr. Eddie Kao,'s CTO.

"Edward Eskind is one of the true pioneers in developing solutions for beverage distributors, which is one of's core objectives," said J. Smoke Wallin, founder and CEO of "For more than 30 years, he has been making life easier for distributors and particularly distributor sales forces by developing powerful tools that make it easier to do business. is doing the same thing, so it is only natural that we would come to work together.

"The eBOTS(TM) technology infrastructure we have developed gives us a platform from which to build or buy applications which solve real industry problems," Wallin added. "This acquisition, following the Johnson Technology acquisition we recently announced, demonstrates our commitment to an even broader offering for our industry. We expect's aggressive expansion to continue, through a combination of strategic acquisitions and organic growth."

"No one else out there has made's commitment to driving new technology across this industry," Eskind said. "As a firm believer in the value of applying new technologies that allow businesses that sell beverages to be more efficient, effective and successful -- while maintaining the industry's existing structure and relationships -- I am thrilled to be working with, and very excited about the things we will be able to do together."

"Distributors across the country are well aware of Edward Eskind and the powerful tools and applications he has developed to make their businesses more profitable by putting the right information in the hands of their sales reps," said David Stringfellow,'s Executive Vice President for Wholesale and Retail Operations. "The addition of these products and services to's existing eBOTS-m product line are an unbeatable combination that will empower this entire industry."

About has created the definitive online marketplace, infrastructure solutions and wireless platform for the $110 billion U.S. beverage alcohol vertical market.'s patent-pending web based technology, eBOTS(TM), and wireless application, eBOTS-m(TM), seamlessly link all of the industry's tiers -- retailers, distributors, control states and suppliers -- in a common online network and information exchange. continues to develop innovative enabling technologies that focus on providing applications and services for the industry. Developed and backed by a diverse group of proven industry leaders, ( streamlines the order process for both retailers and distributors and improves the supply chain across the industry.

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