News

Energy drinks category in Europe "underdeveloped" - Coca-Cola Enterprises

Most popular

Pernod Ricard Performance Trends 2015-2019

Diageo Performance Trends 2015-2019 - data

Where should wine focus its on-premise efforts?

Major spirits brands dodge the US tariff bullet

just-drinks speaks to Comite Champagne

MORE

Coca-Cola Enterprises (CCE) has described the energy drinks category across Europe as "meaningfully underdeveloped". 

Monster is driving energy drink sales for Coca-Cola Enterprises

Monster is driving energy drink sales for Coca-Cola Enterprises

Speaking to analysts following the company's full year results last week, CCE chief executive John Brock said: "Energy is a category that we continue to think represents a big opportunity for us, because, not only in GB, which is the most developed market, but across the whole of Europe, energy is meaningfully underdeveloped, compared to, say, the United States."

In its results statement, the company said Monster brands grew "more than 17%" in volume terms. CCE also said it is continuing the roll out of zero-calorie Monster Ultra flavours. 

Hubert Patricot, CCE's European group president, said Ultra had been a "tremendous success" in the US. 

"We are continuing to target double-digit growth on energy," he added. 

Meanwhile, Manik Jhangiani, the company's CFO, said the energy category is about 2% of total volume mix. "There is an opportunity for that segment to grow quite well for CCE," Jhangiani said.

The Coca-Cola Co completed the purchase of a minority stake in Monster Beverage Corp last June. 


Related Content

Why there's room for both Coca-Cola Energy and Monster – Comment

Why there's room for both Coca-Cola Energy and Monster – Comment...

Monster Beverage Corp and Coca-Cola Co in energy drinks spat

Monster Beverage Corp and Coca-Cola Co in energy drinks spat...

Coke, Pepsi will not be centre of energy drink category - PepsiCo CEO

Coke, Pepsi will not be centre of energy drink category - PepsiCo CEO...

Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy

Dispute with Monster Beverage Corp continues as Coca-Cola readies Coke Energy...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?