US energy drink consumers are remaining loyal to the category, despite health concerns, as they see the products as more effective than other beverages in helping them stay alert, according to new research.
US: Energy drink consumers stay loyal despite safety fears - study
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Do consumers care about your cocktail competition?
- Why spirits must rethink its future positioning
- Cannabis creeps towards the mainstream
- "Forget what you think you know about retail"
- Could hop-flavoured water break new ground? - NPD
News
- Global trade war comes to drinks next week
- Pernod Ricard to open Porn Star Martini house
- Suntory ready to raise European Bourbon prices
- Maker's Mark poaches Heaven Hill master distiller
- Volatility unlikely to derail Diageo in fiscal-19
Market research
- Generation Z: The Next Wave of Consumers
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Coffee in 2018: The New Era of Coffee Everywhere
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
