US energy drink consumers are remaining loyal to the category, despite health concerns, as they see the products as more effective than other beverages in helping them stay alert, according to new research.
US: Energy drink consumers stay loyal despite safety fears - study
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Drinks brands that are getting social media right
- What can the spirits industry learn from Remy?
- Carlsberg Q2 & H1 2017 results - Preview
- Sustainability and the on-premise - trends
- Treasury Wine Estates FY 2017 results - Preview
News
- Diageo's Special Release Scotch whiskies 2017
- AB InBev backs "spent grain" soft drinks venture
- BrewDog falls short of US$50m crowdfunding goal
- IWSC - Spirits winners - Part II - whisk(e)y
- Pernod prepares for talks as strikes suspended
Market research
- Global Beer Manufacturing - Industry Market Research Report
- Craft Beer Market in Europe 2017-2021
- Top Trends in Alcoholic Drinks 2017: Exploring the latest trends in beer, cider, spirits and wine categories
- Beer in Germany
- Global Scotch insights - market forecasts, product innovation and consumer trends
