News

Emerging markets offer respite for RTDs, as cider set to premiumise - research

Most popular

The beer category in 2018 - Review

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2019 - just-drinks predicts

Is craft spirits approaching a reset moment?

MORE

The global market for RTDs is set to continue to grow through to 2022, in spite of a slight decline in volumes in 2017, according to a new report from just-drinks and the IWSR.

Japan and the US continue to dominate the sector, the Global RTD & Cider Insights 2018 report notes, but the two markets are heading in opposite directions. While Japan is poised to add almost another 20m cases over the next five years, the US will shrink as consumers switch to fresher and healthier products.

Beyond Japan, emerging markets show the most promise for RTD brands, with Mexico, South Africa and sub-Saharan Africa performing well thanks to affordability and the cachet of parent brands such as Smirnoff, Jim Beam or Jack Daniel's.

However, global trends are mixed, with previously robust markets including Australia, Russia, the UK and Ukraine now in long-term decline.

Global cider volumes recovered slightly in 2017, and the positive trend is predicted to continue over the next five years, thanks in part to the continued growth of fruit cider in the UK, which remains the largest market by some distance.

The main trend across eight of the top ten global cider markets is one of premiumisation, which has benefited 'craft' brands, but has been to the detriment of some more established names.

Global RTD & cider insights - market forecasts, product innovation and consumer trends


Sectors: Beer & cider, Spirits

Related Content

How the future is shaping up for RTDs & cider - Research in Focus

How the future is shaping up for RTDs & cider - Research in Focus...

Where can RTD and cider categories find future growth? - Research in Focus

Where can RTD and cider categories find future growth? - Research in Focus...

Which international whiskies segments will challenge Scotch's dominance? - Research in Focus

Which international whiskies segments will challenge Scotch's dominance? - Research in Focus...

The road ahead for Tequila and mezcal - Research in Focus

The road ahead for Tequila and mezcal - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?