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Product Launch - UK: Elephant Gin's Elephant Gin

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Elephant Gin's Elephant Gin

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Category - Spirits, gin, London dry, 45% abv

Available - From this month

Location - UK, online, from www.elephant-gin.com; stockists to be announced in next few weeks

Price - SRP of GBP29.49 (US$46) per 50cl bottle

Distribution - Elephant Gin

Elephant Gin is launching its namesake spirit in the UK.

The gin, which is distilled in Hamburg, uses African botanicals including African wormword and baobab, the company said today (6 September). Elephant Gin will give 15% of its profits to elephant rescue charities.

The UK is the brand's first market, but a spokesperson told just-drinks that the company hopes to launch globally.


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