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Product Launch - US: E&J Gallo's New Amsterdam Spirits Pineapple, Orange flavoured vodkas

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New Amsterdam Spirits' New Amsterdam Pineapple, Orange Flavoured Vodkas

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Category - Spirits, vodka, flavoured, both 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$14.99 per 75cl bottle

E&J Gallo's New Amsterdam Spirits unit has unveiled two brand extensions from its namesake vodka portfolio.

New Amsterdam Pineapple and Orange Flavoured Vodkas will join the Red Berry, Peach,Citron and Coconut flavours already available

The variants will be sold alongside other New Amsterdam vodka flavours including red berry, peach, citron, and coconut.


Show the press release

New Amsterdam Expands Offerings to Include Pineapple and Orange Flavored Vodkas

MODESTO, Calif., May 5, 2014 /PRNewswire

New Amsterdam Spirits, the brand that made spirits industry history by selling 1 million cases of vodka within its first year to market, is proud to announce the newest additions to its portfolio, New Amsterdam Pineapple and Orange Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Pineapple and Orange Flavored Vodkas are five times distilled for unparalleled smoothness and are made from the finest quality grains and fruit flavors.

"In line with the New Amsterdam 'It's Your Town' ad campaign, the essence of the brand captures the feeling of ownership of your city, local pride, and the unabashed celebration of socializing," said Gerard Thoukis, Senior Director of Marketing at New Amsterdam Spirits. "With the introduction of New Amsterdam Pineapple and Orange Flavored Vodkas to the current portfolio, we are excited to give consumers a new way to enjoy New Amsterdam as they pursue a night out on the town."

Adds New Amsterdam Master Distiller David Warter, "New Amsterdam Pineapple Flavored Vodka exhibits bright, refreshing aromas of pineapple and tropical fruit with flavors of juicy, freshly cut pineapple and coconut." Additionally, Warter describes New Amsterdam Orange Flavored Vodka as showing "sweet aromas of peeled orange and orange blossom, and flavors of ripe orange fruit, tangerine, and clementine." Both premium vodkas are so smooth they can be enjoyed straight or on the rocks, yet versatile enough to be easily mixed in a variety of cocktails. New Amsterdam Pineapple and Orange Flavored Vodkas break from category norms with distinctive yet approachable taste profiles that are clean, refreshing, and distinct from competitors.

New Amsterdam Pineapple and Orange Flavored Vodkas are available nationally for a suggested retail price of $14.99/750mL. Both flavors will be sold alongside New Amsterdam Gin, New Amsterdam Vodka, New Amsterdam Red Berry, Peach, Citron and Coconut Flavored Vodkas.

Original source: Company Release


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