News

UK: E&J Gallo unveils Moscato ad campaign

Most popular

What are Diageo's priorities for the years ahead?

As Irish whiskey comes of age, so do its problems

Diageo Performance Trends 2014-2018 - results data

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

E&J Gallo is giving a push to its Moscato range in the UK with the launch of a new multi-media marketing campaign.

This print ad forms part of E&J Gallos Moscato: This Seasons Must-Have campaign in the UK

This print ad forms part of E&J Gallo's 'Moscato: This Season's Must-Have' campaign in the UK

The campaign, called 'Moscato: This Season's Must-Have', will target “fashion-conscious 25- to 34-year-old women”, the company said today (19 May). The initiative, launching at the end of this month, will include print and online advertising, social media activity, PR “support”, in-store promotions and consumer sampling.

Gallo branded the “signficant” spend as its “biggest-ever investment” in its Moscato range, through its Gallo Family Vineyards label. The company hopes to capitalise on the growing trend towards sweeter and lighter wines in the UK.

The campaign is expected to reach 5.3m consumers, including 300,000 target consumers through sampling, the company said.


Related Content

E&J Gallo readies raft of wine launches in Europe

E&J Gallo readies raft of wine launches in Europe...

AG Barr launches UK Snapple campaign

AG Barr launches UK Snapple campaign...

What the new Johnnie Walker campaign says about the next generation of consumers

What the new Johnnie Walker campaign says about the next generation of consumers...

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spirits, part I

The Lidl effect on the changing off-trade landscape - Interview, Lidl's UK head of beer, wine & spir...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?