News

UK: E&J Gallo unveils Louise Redknapp as face of Summer White

Most popular

Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

MORE

Gallo Family Vineyards has signed-up singer and TV presenter Louise Redknapp to help promote its new low-alcohol wine, Summer White, in the UK.  

Redknapp will feature in print advertising campaign in consumer titles such as Hello and OK! magazine to raise the brand's profile, the company said today (13 June). The 5.5% abv Summer White, launched in February, is a blend of French Colombard, Chenin Blanc, Riesling and Moscato.  

Other promotional activity for the brand includes a TV sponsorship campaign on Channel 5 shows Inside Hollywood and 5* Access, sampling, trade marketing and social media activity, the company said. 

Olga Senkina, Gallo's head of marketing EMEA, said: "Louise is a great choice as she will connect well with our target audience and is perfectly placed to build demand for this lighter and fruitier style."

Summer White is being sold at GBP6.99 from UK retailers including Tesco, Sainsbury’s, Morrisons and ASDA.


Related Content

"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Win...

Baijiu, vodka and the white spirits challenge for Diageo - Analysis

Baijiu, vodka and the white spirits challenge for Diageo - Analysis ...

"Diageo needs to be one of the best incubators of new brands" - CEO...

Diageo throws single malt portfolio behind Game of Thrones tie-up

Diageo throws single malt portfolio behind Game of Thrones tie-up...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?