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E&J Gallo to handle Gruppo Montenegro spirits portfolio in US

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E&J Gallo has signed a deal with Gruppo Montenegro to handle the importation of the Italian company's spirits brands into the US.

Gruppo Montenegros spirits brands will be handled by E&J Gallo in the US

Gruppo Montenegro's spirits brands will be handled by E&J Gallo in the US

Gruppo Montenegro said today that Gallo will handle brands including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy, exclusively. A spokesperson for the company confirmed to just-drinks that the portfolio was previously distributed by Total Beverage Solution.

"We are excited to become the US partner for Gruppo Montenegro and look forward to adding their brands to our growing luxury spirits portfolio," said Britt West, VP of marketing for Gallo's spirits division. "Gallo remains strongly committed to competing in the luxury spirits space. We look forward to furthering mixologist and consumer awareness and understanding of these growing segments of spirits."

Gallo also handles The Dalmore single malt Scotch portfolio, Diplomático Rum, Jura Single Malt Scotch, Argonaut Brandy and Germain-Robin Brandy.

Financial and duration details of the deal between Gallo and Gruppo Montenegro were not disclosed.

In May last year, Brown-Forman switched distributors in Italy, with Gruppo Montenegro taking over from Campari Group in the country.

How to win the marketing war in spirits - Click here for a just-drinks comment


Sectors: Spirits

Companies: E&J Gallo

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