NZ/UK: E&J Gallo Starborough launches in UK

By | 5 June 2009

Global wine producer E&J Gallo Winery has unveiled the latest addition to its UK portfolio, extending its reach into New Zealand.

The company has launched its New Zealand Starborough Sauvignon Blanc 2008 in the UK with an recommended retail price of GBP8.99 (US$14.54), the company announced today (5 June).

Iain Newell, marketing director for Europe, said: "Starborough Sauvignon Blanc delivers the essence and characteristics of New Zealand's world-famous Sauvignon Blanc. We have worked closely with the winemakers to ensure that we offer our UK customers a wine that stands out from the crowd."

Starborough is currently available in Thresher and Sainsbury's.

Last month the company announced that it is looking to enter Russia later this year. The group said it is planning to utilise its distribution partnership in Eastern Europe with Central European Distribution Corporation, through CEDC's Russian subsidiary, Parliament.

Sectors: Wine

Companies: Gallo, Central European Distribution Corporation

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