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E&J Gallo rolls out Barefoot Wine Christmas campaign to UK - video

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E&J Gallo has released a social media campaign for its Barefoot Wine & Bubbly, as it looks to promote the brand in the run-up to Christmas.

The music video campaign, called 'Sleighin' The Holidays feat. The Sleigh Team', features celebrities including Anna Faris (Scary Movie), Chrissie Fit (Pitch Perfect 2&3), Cecily Strong (Saturday Night Live), Yvonne Orji (Insecure) and Tituss Burgess (Unbreakable Kimmy Schmidt). The video is being promoted via Barefoot's social channels as well as by the stars on their Instagram accounts.

Earlier this year, Gallo lined up the release a raft of higher-end wine expressions from its California vineyards, in an effort to promote the diversity of the region to the European market. The iterations, all of which will be under Gallo's own winery labels, range from GBP15 (US$21) to "in excess of GBP100".

"Consumers are smarter than ever before - and not just about wine" - just-drinks meets E&J Gallo Winery's GM for EMEA, Paul Sorrentino


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