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E&J Gallo gears up for two-pronged Germain-Robin US brand re-launch - Grape Brandy in the US data

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E&J Gallo is lining up the re-release of two Californian brandies in the US from its Germain-Robin division.

The two Germain-Robin brandies will be available in the US in limited numbers

The two Germain-Robin brandies will be available in the US in limited numbers

Launching next month, the pair will be available in limited numbers. The re-release comes almost three years after Gallo acquired the brandy producer from co-founders Ansley Coale and Hubert Germain-Robin.

The two expressions comprise:

  • Germain-Robin - 8,400 units, SRP of US$75 per bottle
  • Germain-Robin XO - 5,400 units, $125 per bottle

The former is produced using Colombard grapes grown in California, while the XO expression is sourced from Pinot Noir grapes. Both are distilled through 'Pruhlo Charentais' pot stills before being matured in Limousin oak barrels.

Hubert Germain-Robin was drafted in to work with Gallo master distiller David Warter on the two iterations.

The re-release will include updated packaging, which includes Germain-Robin's redwood logo.

Non Cognac/Armagnac brandy in the US- Volume Trends 2014-2023

Source: GlobalData

Volumes of 'other grape brandy' - stripping out Cognac and Armagnac - can best be described in the US as 'flat'. Between 2014 and last year, according to GlobalData, volumes inched up by 1.5% to an estimated 4.71m nine-litre cases. going forward a further slight lift is expected, to 4.76m cases, in 2022, before slipping back a year later to just below the total volumes posted ten years previously.

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Sectors: Spirits

Companies: E&J Gallo

Expert Analysis

Brandy (Spirits) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics

Brandy (Spirits) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics

Brandy (Spirits) Market in United States of America - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Brandy market in United States of America.

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