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Eire Born Spirits releases Conor McGregor's Proper No. Twelve Irish Whiskey to UK

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Eire Born Spirits, owned by mixed martial arts star Conor McGregor, is to launch its Proper No. Twelve Irish Whiskey in the UK.

Eire Borns Conor McGregor said it has been "an incredible start" for Proper No. Twelve

Eire Born's Conor McGregor said it has been "an incredible start" for Proper No. Twelve

It follows an initial roll-out in the US and Ireland that sold a six-month allocation in the first ten days. Eire Born has declined to give further details on how many bottles were in the allocation but said "hundreds of thousands" of bottles of the whiskey were sold in the space of a month.

McGregor, the founder and majority owner of Eire Born Spirits, named the blend of Irish grain and single malt whiskey after the Dublin 12 area he was born in. Proper No. Twelve is produced at the Bushmills distillery in Northern Ireland. Distribution is handled by Proximo, which owns Bushmills.

"It has been an incredible start for Proper No. Twelve, and I am humbled by the support of all our customers and most importantly the people who enjoy this proper Irish whiskey from a proper Irishman," McGregor said.

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Sectors: Spirits

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