Market research
The European Forum for Responsible Drinking (EFRD) and the European Spirits Organisation (CEPS) have joined forces.
The trade organisations announced today (15 February) that the EFRD has become a full member of CEPS, with the two bodies set to move into shared offices in Brussels later this month.
"Since the adoption of the CEPS 'Charter on Responsible Alcohol Consumption' in November 2005, EFRD has been working increasingly closely with CEPS in seeking to ensure that the EU spirits industry is successful in implementing the ambitious social responsibility objectives it has set itself for 2010," the EFRD said. "EFRD's decision to become a full CEPS member and move into a shared office is a natural step towards reinforcing this increased cooperation between the two organisations."
Jamie Fortescue, the director general of CEPS, said: "We are delighted with this decision. EFRD is already playing an important role in helping the entire EU spirits industry meet their CEPS charter obligations. This decision is a clear commitment to continue with and enhance that support."
Among the members of the EFRD are Bacardi-Martini, Diageo and Pernod Ricard.
Sectors: Beer & cider, Spirits, Wine
Companies: Bacardi Ltd, Diageo, Pernod Ricard, Ricard
