ISRAEL: Efrat Winery wins Canada distribution
Israel's Efrat Winery has signed an agreement with the Liquor Control Board of Ontario to market its wines in Canada.
The deal - valued at C$800,000 (US$687,860) - will see the LCBO distribute Efrat's Shiraz and Chardonnay wines throughout 30 of its stores. The wines will be sold in the Kosher wine sections, priced at C$13-17.
Efrat Winery was founded in 1870 by the Teperberg family and for many years produced mainly sacramental - or sweet red - wines. In recent years, the producer has begun producing higher quality wines.
The winery produces about 3.5m bottles a year.
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