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Edrington's Macallan Folio 6

Edringtons The Macallan Folio 6 celebrates the brands historic advertising campaigns

Edrington's The Macallan Folio 6 celebrates the brand's historic advertising campaigns

Category - Spirits, whisky, Scotch, single malt, 43% abv

Available - During the first quarter of this year

Location - Selected The Macallan airport outlets

Price - SRP of GBP250 (US$341.81) per bottle

Edrington has released a limited-edition, Global Travel Retail iteration from its high-end The Macallan single malt Scotch whisky brand.

Folio 6 is the latest expression in The Macallan's 'Archival Series', commemorating the brand's advertising campaigns over the last 50 years. Each bottling of the no-aged-statemented whisky is accompanied by a booklet that recounts the story of Allan Shiach, The Macallan's chairman in 1984.

The variant will be available exclusively at The Macallan outlets at Dubai DXB, London Heathrow and Taiwan Taoyuan airports.

In August, Edrington re-located parts of its Global Travel Retail unit from Singapore to Scotland as a result of the coronavirus pandemic's impact on the channel.

Sustainability decisions will shape the post-pandemic recovery - click here for a just-drinks Sustainability Spotlight


Expert Analysis

Opportunities in the Western Europe Spirits Sector

Opportunities in the Western Europe Spirits Sector

The global spirits sector was valued at US$823,604.3 million in 2019 and is expected to grow at a CAGR of 1.7% over 2019-2024 to reach US$894,041.4 by 2024. Western Europe held a value share of 12% in...

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