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Edrington’s The Macallan 1940 Golden Age of Travel single malt Scotch whisky - Product Launch

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Edrington's The Macallan 1940 Golden Age of Travel single malt

A total of 48 units of The Macallans latest Golden Age of Travel bottling have been created

A total of 48 units of The Macallan's latest 'Golden Age of Travel' bottling have been created

Category - Spirits, whisky, Scotch, single malt, 35 years old

Available - From this week

Location - Exclusively in the Global Travel Retail channel

Price - SRP of US$50,000 per decanter, limited to 48 units

Edrington has wrapped up the 'Golden Age of Travel' series of bottlings from single malt brand The Macallan. The fifth and final expression comprises whisky distilled in 1940 and matured for 35 years.

All 48 units are packaged in numbered crystal decanters designed by Lalique that uses an airship as its main packaging cue. Only 46 of the units will be available to consumers, with one each going to the archives of The Macallan and Lalique.

The series kicked off in 2015 with the release of the Lalique cruise liner expression, followed by the aeroplane edition, the steam train and last year's motor car edition.

Earlier this year, Edrington added another The Macallan Boutique in GTR, this time at London Heathrow's Terminal 5.

Why single malt Scotch must ignore its core consumer - Click here for a just-drinks comment


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