Market research
Edrington's Highland Park Ness of Brodgar's Legacy single malt Scotch whisky
Highland Park's Ness of Brodgar's Legacy will be limited to 5,000 units
Category - Spirits, whisky, Scotch, Orkney, single malt, 46% abv
Available - From later this month
Location - Initially from Highland Park distillery store, then, from July, available online
Price - GBP55 (US$70) per 70cl bottle, limited to 5,000 units
Edrington's Highland Park Scotch whisky brand has teamed up with a charity on its home island of Orkney to ready a limited edition single malt expression. An unspecified portion of the sales of Ness of Brodgar's Legacy will be donated to the Ness of Brodgar Trust, which is funding an archaeological excavation on Orkney.
Limited to 5,000 units, the iteration comprises 12-year-old single malt that will be available on Orkney toward the end of the month. Then, consumers will be able to purchase any remaining bottles from the Highland Park website in July.
Located on the mainland in the chain of Orkney islands, the Ness of Brodgar is a Neolithic site that dates back 5,000 years. Excavation takes place over the summer only, with each digging period costing around GBP200,000 (US$254,000).
"Our brand vision is to honour the proud spirit of Orkney, we aim to do this through working with and supporting organisations in our local community," said Highland Park global brand director Jason Craig. "After meeting with the Ness of Brodgar Trust, we were inspired by their dedication, patience and willing to do the right thing and not rush their highly skilled work."
Last year, Highland Park rolled out a four-strong range exclusive to the Global Travel Retail channel.
Sectors: Product launches, Spirits
Companies: The Edrington Group, Highland Park
