Edrington’s Highland Park Magnus

Edrington’s Highland Park Magnus

Edrington's Highland Park Magnus

Category - Spirits, whisky, Scotch, Orkney, single malt, 40% abv

Available - From this month

Location - Exclusively in the US and Canada, on- and off-premise

Price - SRP of US$39.99 per 75cl bottle

Edrington has announced a permanent edition to the core range of its Highland Park single malt Scotch whisky brand. Available in only the US and Canada, Magnus is a no-age-statement iteration named after Highland Park's founder, Magnus Eunson.

The single malt comprises liquid that has spent time in either first-fill Sherry-seasoned American oak casks or refill casks, resulting in a "citrus, vanilla and lightly smoky taste", the company said.

"We are very proud to be launching Magnus exclusively in North America," said Highland Park's brand director, Jason Craig. "Magnus Eunson set up his illicit still at a small cottage at High Park, overlooking Kirkwall and it remains the site of our home today. We say that our distillery was founded in 1798 – but in truth, that's just the year that the authorities finally caught up with Magnus – he was certainly making whisky before that."

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Show the press release

Founding the northernmost Scotch whisky distillery in the world takes a very distinct sort of spirit. And we captured that spirit to make our own. Highland Park, The Orkney Single Malt with Viking Soul is proud to announce the newest addition to its core range: MAGNUS. 

Exclusive to the US and Canada, this expression celebrates the distillery's founder Magnus Eunson, a butcher and church officer by day, and bootlegger by night. Brave, irreverent and enterprising, Magnus was a direct descendant of the Vikings who settled on Orkney hundreds of years ago. His legacy of attention to detail and passion for whisky making remains today and little has changed in the way Highland Park is crafted in over 220 years. 

Jason Craig, Highland Park Brand Director, said: "We are very proud to be launching MAGNUS exclusively in North America and we look forward to receiving reviews of the whisky from consumers who are already fans of our distillery as well as welcoming new drinkers to our tribe with this bold new bottling."

"Magnus Eunson set up his illicit still at a small cottage at High Park, overlooking Kirkwall and it remains the site of our home today. We say that our distillery was founded in 1798 – but in truth, that's just the year that the authorities finally caught up with Magnus – he was certainly making whisky before that!"

The label design in striking gun metal foil on the bottle represents M for MAGNUS. It has been created in the decorative Viking art style called Urnes, which complements the recently redesigned 12 and 18 Year Old packaging, just released in North America. The design harks back to Viking storytelling and features the legend of a lion locked in battle with the forces of evil in the form of serpent-like dragons. 

The top of the bottle also features the heads of two serpent-like dragons as well as the brand's signature 'The Orkney Single Malt with Viking Soul.'  Established 1798 is also featured which references the date when Highland Park single malt Scotch whisky was established.

Gordon Motion, Master Whisky Maker, commented: "I wanted to create a whisky which had the lightly-peated characteristics familiar to the Highland Park family but with a sweeter and more profound vanilla flavor profile. The result is a whisky crafted using a high proportion of Sherry seasoned American oak casks along with refill casks which give MAGNUS its citrus, vanilla and lightly smoky taste."

MAGNUS will be available from specialty spirits retailers and bars exclusively in the US and Canada beginning September 2017 (SRP: $39.99/750ml). It is best enjoyed in great company, neat, on the rocks or in a whisky cocktail such as the Old Fashioned. 

Tasting Notes: Highland Park MAGNUS/ 40% ABV
Appearance: Natural cask-driven color (no additives); light golden, clear and bright
Flavors: Lemon, vanilla cake, caramelized pineapple, light smoke and violets
Taste: Sweet, vanilla, light peat, floral
Finish: Light citrus, vanilla and lightly smoky

About Highland Park 
Highland Park is a renowned single malt Scotch whisky from Orkney, a remote set of islands off the far north coast of Scotland. Established in 1798, the distillery combines the highest standards of craftsmanship with the pride and fierce independence of the early Viking settlers who made Orkney their home over 1,000 years ago to create an intensely balanced single malt Scotch whisky that stands apart. Highland Park's range of single malt whiskies are consistently acclaimed by whisky lovers around the world, with the brand receiving the accolade of 'Best Spirit In The World' from industry expert, Paul Pacult, on three separate occasions.

Original source: Company Release

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