Product Launch - GLOBAL: Edrington's Highland Park Freya
Click through to view Edrington's Highland Park Freya
Category – Spirits, whisky, Scotch, Orkney, single malt, 15 years old, 51.2% abv
Available – From 7 February
Location – In global markets, available from all “good whisky retailers”
Price – RRP of GBP140 (US$230) per 70 cl unit
Distribution - Edrington
Edrington has lined up the launch of the third release in its Valhalla collection for the Highland Park Scotch whisky brand. Highland Park Freya is names after the Norse goddess of love, and follows the Thor and Loki expressions in the range.
The extension will be limited to 19,000 units, a spokesperson for the company told just-drinks today.
For just-drinks' exclusive, two-part interview with the CEO of Edrington, Ian Curle, click here.
After the lightning strike of the mighty Thor and the smoky complexity of the wicked Loki, Highland Park has now turned its attention to the mesmerising Norse Goddess of Love, Freya for the third in its acclaimed Valhalla Collection.
Famed for her great beauty and often known as The Fair One, Freya is the patron and protector of the human race to whom souls travel to be renewed. A truly wise woman, teacher and soulful adviser, it is believed the reflection from her magical cloak of feathers in the night sky is what creates the aurora borealis or Northern Lights.
The whisky makers at Highland Park have continued the Valhalla Collection tradition of reflecting the character traits of the Norse Gods in the whisky itself, this time taking Freya’s depth and intriguing allure as their inspiration to create an entrancing single malt – fresh, golden and seductive.
The elegant 15 year old whisky not only packs a punch, but offers a white chocolate aroma with a fresh tropical fruitiness emerging from the trademark gentle, sweet smokiness Highland Park is known and loved for.
Freya represents the continuation of Highland Park’s Valhalla Collection; a range of four unique whiskies taking inspiration from the legendary Nordic gods of old. Bottled at 51.2% abv this limited edition whisky comes housed in the same unique and award winning wooden frame of Thor and Loki, echoing the fearsome contours of a traditional Viking long ship.
Colour: The Fair One, golden
Aroma: Almond and Madagascan vanilla shimmer in the distance like the Aurora Borealis. White chocolate followed by candied cherries makes way for a vibrant wave of mango and melon, riding upon a cloud of cream
Taste: The heart of this whisky shines like a jewel, surrounded by fragrant peat. Orange peel, butterscotch and rose petals provide the sweetness along with orange blossom and ginger. Lively popping candy, lemongrass and tropical fruits are lightly shrouded in peat smoke.
Finish: Complex and beautiful, yet balanced and considered like Freya herself, the finish gives lingering spice and soft peat smoke intertwined with soft orchard fruits, toasted coconut and a light char, providing a rounded depth and allowing this whisky to soar.
Freya will be available from specialist independent whisky retailers, at the Highland Park distillery and www.highlandpark.co.uk at a RRP of £140.
Original source: Company Release
With a limited portfolio, a narrow geographic focus and expensive and so far unsuccessful acquisition of Brugal, Edrington is a company that needs to do much more work to become a healthy internationa...
Spirits in Sweden industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2009-13, and forecast to 2018). The profile also contains...
The report provides a review of the latest news and key events in the global spirits market during October 2014....
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- How to turn a domestic spirit into a global brand
- Remy Cointreau's Q2 and H1 - preview
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- Captain Morgan distillation trial queried by USVI
- Irish whiskey brands could fail without bulk
- Sazerac sues Brown-Forman over Tennessee Fire
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts