News

Edrington’s Highland Park Fire Edition - Product Launch

Most popular

Pernod breaks boundaries with Chinese distillery

New Remy Cointreau CEO - just-drinks thinks

Interview - Pernod Ricard CFO Helene de Tissot

Pernod on its Chinese whisky project - Interview

just-drinks meets Asahi Europe's CEO - II

MORE

Edrington's Highland Park Fire Edition

Edrington’s Highland Park Fire Edition

Edrington’s Highland Park Fire Edition

Category - Spirits, whisky, Scotch, single malt, 45.2% abv

Available - From this week

Location - Globally, from specialist whisky retailers and online

Price - In the UK, RRP of GBP190 (US$236), limited to 28,000 units in total

Edrington has released details of its latest Highland Park limited edition iteration. Fire is the second and final expression in the single malt Scotch whisky's bottlings that "celebrate the myths and legends emerging from the Viking age".

The liquid comprises a 15-year-old single malt distilled at the Highland Park distillery on Orkney that has been matured in refill Port-seasoned casks.

Fire joins the Ice edition, which was released earlier this year.

In July, Edrington reported a 9% slide in net profits for its fiscal year to the end of March, with sales in the period coming in flat. The company said at the time that Highland Park had "continued to show good momentum" across its major markets in Europe, the US and Canada,

Is single malt really the Great White Hope for Scotch whisky? - Click here for a just-drinks comment

Show the press release

Highland Park, distributed by Maxxium UK, has announced the release of a special edition single malt Scotch whisky. FIRE Edition is a whisky which has been matured exclusively in refill Port wine seasoned casks and follows on from the release of ICE Edition earlier this year.  This completes the two-part series of special edition bottlings which celebrate the myths and legends emerging from the Viking age.
 
Jason R. Craig, Brand Director, commented: "Maturing our distinctive whisky in 100% refill Port wine seasoned casks is a first for Highland Park and the result is a vibrant 15 year old single malt with an ABV of 45.2%. FIRE Edition has a natural slight reddish hue, intense aromas of ruby red fruits, light smoke and a long, lingering finish. However, it is still, unmistakably, Highland Park."
 
The exquisite crimson red coloured glass was specially commissioned to represent the fierce and molten world of the Fire Giants from Viking mythology. The bottle is encased in a distinctive black wooden cradle with accompanying black wooden stopper. A booklet which accompanies the bottle, recounts the story of the realm of the Fire Giants and their epic battle against the Gods to rule the world.
 
According to Viking legends, Surtr was an evil Fire Giant who ruled the Fire Realm. He would sit at the edge of the kingdom, defending the land holding a burning sword, which shone brighter and hotter than the sun.  The culmination of these tales is an apocalyptic battle between the Gods and the Giants. Surtr led the sons of Muspell across the bridge of Bifröst, burning everything in sight at Asgard, (realm of Gods; Thor, Loki, Freya and Odin) destroying the world at Ragnarök, heralded as 'The doom of the Gods.' The world perished in a blazing and burnishing ball of flames and from the ashes, a new earth was recreated.
 
FIRE Edition, a special release of 28,000 bottles globally, is now available from UK specialist whisky retailers including The Whisky Exchange, Hedonism and The Whisky Shop at an RRP of £190.

Original source: Company Release


Related Content

"Highland Park was a brand that lacked emotion" - Interview, Edrington's Highland Park brand directo...

This week in spirits & wine, featuring the latest on-premise trends, Highland Park's new position and an online shop from Moet Hennessy

This week in spirits & wine, featuring the latest on-premise trends, Highland Park's new position an...

International Beverage Holdings’ Balblair GTR single malt Scotch range - Product Launch

International Beverage Holdings’ Balblair GTR single malt Scotch range - Product Launch...

Bacardi's Baron Otard XO Gold Year of the Pig limited edition - Product Launch

Bacardi's Baron Otard XO Gold Year of the Pig limited edition - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?