News

UK: Edrington updates bottle for Naked Grouse

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

How COVID has accelerated the sobriety trend

Interview - Treasury CEO Mike Clarke - Part II

The just-drinks analyst returns

MORE

Edrington has confirmed details of a packaging revamp for its Naked Grouse blended Scotch in the UK.

The new look for Edringtons Naked Grouse will hit the UK this month

The new look for Edrington's Naked Grouse will hit the UK this month

The extension of the company's Famous Grouse brand will benefit from a pack upgrade that will roll out in the country in the coming weeks. Details were not immediately available on plans to extend the changes across other markets.

The main change comprises a neck tag that describes the “brand story and craftsmanship” behind the blend.

“We … feel it’s important for us to celebrate the growing interest in artisan craft brands in the UK,” said Johna Penman, marketing controller at Edrington's UK sales, marketing and distribution JV, Maxxium. “The recent rise in popularity of craft positioned brands presents an opportunity to tell our story and recruit new consumers into blended Scotch.”

The Naked Grouse is available in seven other European markets as well as in the Travel Retail channel across the continent. It is also available in Hong Kong.


Sectors: Spirits

Companies: Maxxium, The Edrington Group

Related Content

Edrington to shutter South Korean operations - Scotch in South Korea data

Edrington to shutter South Korean operations - Scotch in South Korea data...

Edrington sees fiscal-2020 sales rise but braces for bumpy months ahead

Edrington sees fiscal-2020 sales rise but braces for bumpy months ahead...

Edrington top-line climbs in fiscal-2019, despite Famous Grouse headache

Edrington top-line climbs in fiscal-2019, despite Famous Grouse headache...

Edrington offloads The Glenturret Scotch distillery and brand

Edrington offloads The Glenturret Scotch distillery and brand...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?