UPDATE: UK: Edrington unveils Highland Park push

By just-drinks.com editorial team | 5 September 2006

Edrington Group is looking to drive sales of flagship single malt Highland Park in the US and Scandinavia with its GBP18m (US$34m) marketing push.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Edrington Group is looking to drive sales of flagship single malt Highland Park in the US and Scandinavia with its GBP18m (US$34m) marketing push.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: New Rémy brand ambassador for Maxxium UK
Maxxium UK has appointed a new brand ambassador for Rémy Martin Fine Champagne Cognac.

Blending in: the malt with dual personality
Blended malt is often regarded as the 'mongrel' of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.

UK/FRANCE: Diageo, LVMH silent on split talk
Diageo has remained tight-lipped on continued speculation that it may pull out of its joint venture with LVMH.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page