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Edrington switches Australian distributor from Beam Suntory, Coca-Cola Amatil to Spirits Platform

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Edrington has confirmed a change of distribution partner in Australia, with Beam Suntory and Coca-Cola Amatil making way for Spirits Platform.

Edrington has dropped Beam Suntory and Coca-Cola Amatil in Australia

Edrington has dropped Beam Suntory and Coca-Cola Amatil in Australia

Having worked in a distribution capacity with Beam Suntory since the redrawing of the Maxxium alliance in 2009, Edrington said yesterday that Spirits Platform will handle the marketing and distribution of its full portfolio in Australia. Among the brands that will move are the Highland Park, The Macallan and The Famous Grouse Scotch whiskies.

The change will take effect from 1 April.

"Beam Suntory and Coca-Cola Amatil have helped build a solid foundation that presents an exciting opportunity for growth," said William Chan, MD of Edrington Hong Kong, which also covers Australia. "We can expect big things from Spirits Platform in 2017, with more exciting news around the corner."

Speaking to just-drinks today, Chan said: "The Scotch category, particularly the malt segment is growing rapidly in Australia. The forthcoming routes-to-market change will support Edrington to early tap into such business opportunity."

"We are aiming to get 10% market share of Australia's malt segment by the end of year five of this agreement."

Established in 2015, Spirits Platform also handles the Australian distribution of several Remy Cointreau brands, including Remy Martin, Cointreau and Mount Gay, as well as Illva Saronno's Disaronno and Tia Maria brands.

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Sectors: Spirits

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