The Edrington Group has released its latest Christmas advert for The Famous Grouse in the UK.

The company said today (18 November) that the ad, which airs in the country on Monday (23 November), contrasts "the enduring fame of the brand with the superficial, fleeting fame prevalent in today's Z-list celebrity loving culture".

The advert will run alongside a selection of older adverts including 'Perfectly Composed'.

Earlier this month, Edrington launched limited edition packaging for The Famous Grouse in four markets, including the UK, in the lead-up to the Christmas selling period.